Say it again. And again.
29 July 2025
You’re probably under-communicating.
If you want people to do, think or feel something, you need to repeat your message.
A lot.
People only absorb a message after hearing it multiple times – 10 to 20 times, according to the Mere Exposure Effect. Saying it once isn’t enough.
You probably ignore most of what others say the first time. So does everyone else.
If you have an important message, say it in meetings. Say it in writing. Say it again and again.
Because saying it once is often the same as not saying it at all.
