Use the Rule of Three to persuade

This gives your message focus and rhythm. It makes your ideas clearer and easier to remember.

The Rule of Three features in marketing messages, political speeches and daily life – like Small-Medium-Large, Three Little Pigs, Gold-Silver-Bronze etc.

Four is too much for our brains to process and can blur your message. Two is rarely enough to persuade and feels less compelling.

Three keeps attention.

Use three and your message will land – and your ideas will resonate.