All good things come in threes.
There were three little pigs, three wise men and three musketeers.
A genie grants three wishes. You win Bronze, Silver or Gold in competitions. Clothes sizes are Small, Medium and Large.
The Rule of Three has been around for 1000s of years.
And it equally applies to crafting a convincing argument.
So if you want to convince stakeholders to take onboard your recommendations… Or that they should sign off your work… Or that they should choose you to do the work…
Come up with three key messages to support this. Two isn’t enough to persuade. And four is too many.
Three is the magic number.
