Tell more stories.
Our brains are hardwired to enjoy and remember stories.
Stories engage hearts and minds. They build lots of empathy. They make facts and data stick.
Facts and data are important. Use them to provide credibility for your message.
But stories make that same message unforgettable. Stories get people to deeply connect with what you’re trying to say.
So next time you want to convince someone, remember…
Tell a story.
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