Remember to pass the Opposite Test.
Passing the Opposite Test helps you to stand out. It helps you to be unique. And it helps you to be memorable.
If you say something that passes the Opposite Test, it means that someone else – when asked – would give the opposite answer to you.
If no one would ever say the opposite, then you fail.
So any time you introduce yourself or your business, check what you’re saying passes the Opposite Test.
Telling people that you work hard, that you’re dedicated and that you’re a good team player all fail. Because it’s unlikely anyone would ever say they don’t do these things.
What can you say that other people would have to say the opposite of, that they don’t do?
