Doing great work is only half the battle.
The other half? Having everyone think you’re doing great work.
As part of doing your job, you need to:
👉 Explain what you’ve done so people believe it aligns with their goals
👉 Build rapport & create a human connection
👉 Communicate in a way that fits people’s personality types
You may wish that showcasing your great work is enough.
It isn’t.
You need to ensure that people think your work is great too.
Both of these are equally difficult and equally time-consuming.
And they’re equally important.
