How can you make a genuine and positive difference to the entire sector you operate within?
Sam Gregory is co-CEO of the PR agency Tangerine, leading a team of 110 people. She took over the business in 2011 and has overseen significant growth since then.
In this episode, Sam shares how she:
- Puts entrepreneurial spirit and courageous thinking at the heart of everything they do
- Embeds a culture of bold, brave, and creative work aligned with clients’ business objectives
- Prioritises a clear vision and overarching business plan as her number one focus
- Maintains full transparency internally with their business plans, decision-making and financials
- Strongly believes in the benefits of their Employee Ownership model
- Actively recruits apprentices to access raw young talent and keep the business at the cutting edge
Sam is dedicated to creating a workplace where everyone feels genuinely valued. And it’s working – last year, Tangerine was featured in Campaign’s Top 100 Best Places to Work.
