How do you align individual and business goals across an agency group with 120 people?
Kate Ross is Managing Director at eight&four Group. She co-founded her agency 14 years ago, sold it to an agency group, and then acquired the group 2 years ago.
In this episode, Kate shares how she:
- Invests heavily in AI to boost morale and reduce fear of the technology
- Builds high-performing teams by ensuring people care about the business, about clients and about each other
- Emphasises her team understanding the context and taking ownership of everything they do
- Challenges her team to come up with ideas for business success and then empowers them to execute
- Actively seeks out feelings of pain in the business to help address and resolve them
- Has a robust 6-month probationary period to ensure new hires are a good fit
Kate also talks about how 3-year planning doesn’t work for them. Instead, they adopt the Kaizen philosophy of continuous process improvement.
