How do you build an agency group that’s more than the sum of its parts?
Tina Judic is Co-Founder and Chairman of the independent agency network Tomorrow Group. She founded the search agency, Found, 17 years ago and has since built this into a group of five agencies.
In this episode, Tina shares how she:
- Stepped aside from running her own agency to lead at group level, overseeing and empowering MDs across the businesses
- Protects the distinct culture of each agency while aligning them to deliver greater group-wide impact
- Spun out the data team into a standalone business with its own brand – and learnt some hard lessons along the way
- Acquired agencies and learned why protecting rhythm and culture matters, deliberately keeping each one independent
- Created group-wide roles across AI, delivery and growth to connect the businesses and drive consistency
- Anchors impact around four core traits across the group – curiosity, drive, honesty and empathy
Tina candidly explains what it really takes to move from running one agency to leading a group of businesses that thrive together.
