These changes aren’t one-offs. The skills are referenced day to day and have become ingrained in how the Blink teams works – raising standards across the business and strengthening collaboration at every level.
What our programme achieved
The Blink team shared 3 key outcomes with us:
1
Ownership of accounts
The wider team now leads client accounts with confidence. They take more responsibility for client relationships with less reliance on senior staff.
2
Better client outcomes
Client communication is more efficient and considered, quarterly reviews run better and there’s increased retention across key accounts.
3
Excellence in people skills
Client leadership is now seen as a discipline worth mastering, raising aspirations and embedding people skills into the culture.
Sam Wright, Blink Managing Director spoke to us about how it all went
“The team handles challenging situations with confidence”
Watch (0:42 min)“We’re seeing efficient comms and better client retention”
Watch (0:41 min)“The programme is referenced day-to-day”
Watch (0:28 min)“It definitely exceeded our expectations”
Watch (0:40 min)
What happened
Blink’s Managing Director, Sam Wright, saw account management as a weak spot. He joined a Team Sterka taster session and then enrolled his team:
-
- A 6-month journey – Across 13 online workshops, the team built skills in communication, influencing, presentations and handling difficult conversations.
- Growing confidence – The team began tackling client situations with real confidence, taking ownership instead of relying on senior staff to step in.
- Visible changes – Quarterly reviews became sharper, presentations stronger and everyday communication more considered. Client retention improved as accounts were managed more effectively.
- After the programme – Proactive client management became a part of the culture. Even senior staff refined their approach, embedding people skills alongside technical expertise.
Join our free
taster session
Connect with other business leaders in a practical workshop. Learn something new and see how the programme works in action.
Next free online workshop: 19th/20th Nov 2025
Next free online workshop: 19th/20th Nov 2025
Request invite People skills ++
Supercharge your people skills with an actionable top tip every week
