How do you set happiness as your North Star to drive year-on-year growth for 12 years?
Jaye Cowle is Founder at Launch. She started her performance marketing agency 12 years ago. She’s overseen continued growth with a focus on people-powered performance.
In this episode, Jaye shares how she:
- Placed the concept of ‘powered by happiness’ at the core of what they do internally and with clients
- Uses the 3 pillars of Autonomy, Mastery and Purpose to underpin team motivation
- Accepts that their happiness proposition can be off-putting… but it’s worth it so they don’t have a vanilla agency proposition
- Created a feedback culture where people can communicate how happy they are, share ideas and celebrate each other weekly
- Uses their values as a common shared language in recruitment, onboarding, personal development and celebrating successes
- Is shaping their client offerings around their values and happiness mantra, elevating them beyond their current service offering
Jaye also talks about the impact of her near-death brush with cancer 5 years ago. She leans in far more on the things she’s passionate about and lives a more amplified life.
