Waiting can make bad news worse.
Something’s gone wrong, and you’re nervous about your client’s reaction.
But if their deadline, budget or agreed outcome is at risk, you should explain:
👉 What’s happened and how it might affect them
👉 What you’re doing about it
👉 When you’ll update them
They might need to warn their boss, change their plans or help find a solution. Waiting gives them less time to act.
And if they discover you knew earlier, they may wonder what else you haven’t told them.
Give your client time to act. Don’t give them a reason to doubt you.
