The neural activity in your brain increases by up to five times when you hear a story. This greatly increases memorability.
Your brain releases dopamine when you experience an emotionally charged event like a story. This also increases memorability.
You produce oxytocin when you’re engaged with a story. This sends a signal to your brain that you should have empathy.
As part of your work, do you…
👉 Need to build relationships with other people?
👉 Have to present your work?
👉 Try to influence people?
If the answer is yes to any of these, you should probably be telling more stories at work.