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How do you grow to 300 people globally with a laser focus on people and culture?

Tamara Littleton is Executive Chair & Founder at Social Element. She started the agency as a remote-first business 22 years ago. 

In this episode, Tamara shares how she:

  • Puts attracting and retaining brilliant talent at the top of their flywheel and as their key business objective
  • Used her corporate background to apply strategic thinking from day one and grow into a large business 
  • Leads from the back to keep out of people’s way and allow them to take the business forward 
  • Appointed external auditors to measure how well they’re doing for diversity and help them continuously improve 
  • Rolled out DISC training across the business so everyone better understands each other, is more respectful and challenges ideas 
  • Takes it as her personal responsibility to retain the culture so the team keeps turning up every day and doing a great job

Tamara openly shares her 22-year journey from sole founder to handing over the running of the business and appointing two co-CEOs.

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    Research‌ ‌carried‌ ‌out‌ ‌by‌ ‌Harvard‌ ‌University,‌ ‌the‌ ‌Carnegie‌ ‌Foundation‌ ‌and‌ Stanford‌ ‌Research‌ ‌Center‌ ‌found‌ ‌that‌ ‌85%‌ ‌of‌ ‌job‌ ‌success‌ ‌comes‌ ‌from‌ ‌having‌ well‐developed‌ ‌soft‌ ‌and‌ ‌people‌ ‌skills.‌