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How do you get quality running through every aspect of the business?

Chris Ailey is CEO & Founder at Honchō, working with the likes of Sephora, John Lewis and eBay. He started the multi-award-winning agency back in 2008.

In this episode, Chris shares how he:

  • Aligns everyone around their BHAG (big hairy audacious goal) to be the best search agency in the world
  • Hires people with the skills and characteristics they don’t already have
  • Grants his team the freedom to try new things and to fail, whilst ensuring accountability
  • Fosters a culture of collaboration across different teams
  • Pushes himself out of his comfort zone to encourage everyone else to do the same
  • Enters lots of awards as a way of driving the team to maintain quality

Chris talks candidly about the ups and downs of life as an agency leader.

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    Research‌ ‌carried‌ ‌out‌ ‌by‌ ‌Harvard‌ ‌University,‌ ‌the‌ ‌Carnegie‌ ‌Foundation‌ ‌and‌ Stanford‌ ‌Research‌ ‌Center‌ ‌found‌ ‌that‌ ‌85%‌ ‌of‌ ‌job‌ ‌success‌ ‌comes‌ ‌from‌ ‌having‌ well‐developed‌ ‌soft‌ ‌and‌ ‌people‌ ‌skills.‌